September 28, 2023

Thriller truck from Mexico.

2023 Ford Lobo, What is the F-150 Lobo?
What’s the F-150 Lobo?

Given its alphanumeric moniker, one may suppose that the F-150 could be simple to retail in a number of markets with little consideration for native cultural biases. Seems, Ford’s half-ton pickup was a troublesome promote south of the border, and {that a} identify change was, the truth is, known as for.

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What’s the F-150 Lobo?

Starting for 1997, Ford cut up the Mexican F-150 pickup-truck lineup into two distinct fashions. Industrial and work vehicles remained F-150, whereas higher-end variants had been redubbed Lobo. Taking a look at 2023 Mexican-market choices, the F-150 is obtainable solely in a single XL trim degree. The Lobo, nevertheless, is obtainable in XLT, Lariat, Tremor, Tremor Excessive, and Platinum trims. Additionally supplied is the hybrid Lobo Restricted HEV.

Appears Mexican truck customers don’t need to affiliate their every day drivers with powerful work vehicles in the identical manner American pickup intenders do.

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Ford Lobo badge, Ford F-150 Lobo
In Mexico, solely industrial and work-truck variations of Ford’s half-ton pickups are known as F-150. Upmarket variations of the truck are offered because the Lobo.

Observe that, along with Canada and Mexico, the Ford F-150 is exported to greater than 30 nations, although not at all times in important quantity. Close to as we will inform, the Lobo identify is generally restricted to make use of in Mexico.

The Lobo story ought to finish right here, nevertheless there’s a sturdy chance that the identify could also be borrowed from Mexican and utilized to a brand new American-market F-150 trim degree.

Per the US Patent and Trademark Workplace, Ford has filed trademark functions for 3 new F-150 variant names: Flash, Lobo, and Thunder. That stated, whereas Ford has moved to guard these names, there’s no warranty that the corporate will really use them. Nonetheless, there’s good purpose for Ford to place the Lobo badge into motion.

For years, Ford had utilized the Lightning moniker to sporty and efficiency variants of the F-150. Nonetheless for 2022, the Lightning badge was utilized to the battery-electric model of the F-150. Now that the F-150 Lightning identify has be reassigned, Ford is rumored to be utilizing the Lobo identify for a coming sporty F-150, and as early as 2024.

Anticipate the Lobo—or regardless of the sporty F-150 variant is named—to function a lowered journey top, a performance-tuned suspension, and to be powered by both the F-150’s 5.0-liter “Coyote” V8, or 3.5-liter turbocharged “EcoBoost” V6. We anticipate the Lobo to be supplied solely in SuperCab guise.

Given the depth with which the Lobo rumors are pumping by the Web, it appears seemingly that Ford shall be providing one thing named Lobo, even when it isn’t a sport truck. Almost as fascinating, we need to know what Ford plans to do with the Flash and Thunder names it registered.

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2023 Ford Lobo
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What’s the F-150 Lobo?