September 29, 2023

Unreal engine for CGI Imagery in Automotive Promoting

Posted by Chris Longmore on 01 Jun 2022

Indisputably, being based mostly in Surrey, we’re fortunate to see a good variety of unique supercars, of which many are McLarens leaving from McLaren Technical Centre, following their take a look at and dealing with route that goes proper previous our design studio in Ripley.  The 720s stays my favorite of their line up and the invention of an area disused airfield supplied us with the perfect setting to create a a picture exhibiting off the type of the 720s and our staff’s expertise utilizing Unreal engine for CGI Imagery in Automotive Promoting.

McLaren 720S Unreal Engine Drivedesign

We used the newest photogrammetry methods to digitally recreate the runway.   The resultant 3D mannequin of the airstrip was positioned in Unreal and built-in with an HDRI dome for real looking reflections, and a fantastic, if maybe moody, sundown from a inventory picture library.  The fully digital scene was then refined with extra lighting in addition to including foliage to assist catch the final of the night rays of the sundown.  This  supplied us with a really steady surroundings the place we may now place a digital automotive, within the finishes of our selection, and ‘re-shoot’ the scene from any angle.

Our hero shot is a wide-aspect ratio picture, with the automotive shot from the rear and positioned to the far proper,  with the dramatic sundown offering robust low gentle to mirror of the extremely sculptural physique aspect.

McLaren 720S Unreal Engine Drivedesign

The second within the sequence showcases the entrance and plan form of the automotive, with the runway lane markings offering the right lead-in strains to the supercar. The dim gentle allows us to utilise lamp glows so as to add extra drama and realism to the pictures.  [Click on the images to view them larger]

CGI Imagery in Car Advertising

Unreal  impresses me extra each time I exploit it and we nonetheless uncover new instruments and parameters to reinforce our work in any case these years.

Sadly what you’ll be able to’t see right here, is how spectacular the scene seems to be by means of our VR setup.  Having the ability to transfer round within the scene in actual time and work together with the automotive provides one more layer of realism and pleasure.  I solely want it was really actual so I may bounce in, flip the important thing and drive off.

CGI Imagery in Car Advertising

In the event you suppose filming or photographing of your automotive is inconceivable within the present state of affairs, then why not have a digital shoot as an alternative.   Whether or not we’re working within the studio or working remotely, our staff can convey your promoting or advertising concepts to life.  Each shot created is completely different and each automotive has sure angles that present it off at its finest, Drive’s staff of inventive visualisers and automotive designers mix to create and guarantee nice outcomes.

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