RPM Technik focus on how years of sustaining Porsches lends itself so nicely to promoting them, and why they provide among the most meticulously ready Porsches in the marketplace. Written by: RPM Technik
Speaking with the staff at RPM Technik, it’s intriguing to know how their enterprise
has developed from a single founding member of workers to the 23-strong staff they run right this moment. Contemplating they’ve at all times been one-marque specialists, this achievement is all of the extra spectacular. While the enterprise is roughly two-thirds technical and engineering targeted and one-third gross sales, a big proportion of recent purchasers to the enterprise find yourself coming by way of the gross sales division. With as much as 25 Porsches on the market at anyone level, the most important introducer of recent site visitors to RPM Technik’s web site is through the gross sales channel. Naturally, these digital enquiries ultimately result in bodily conferences the place purchasers come down to satisfy the staff.
As a rule, these new purchasers are handled to a behind-the-scenes take a look at what the enterprise does, which frequently results in real shock. “I actually imagine the range of labor that our staff can undertake is class-leading. There are not any different specialists that may provide complete options for each side of Porsche possession from each traditional to trendy”, explains Greig Daly, RPM Technik Gross sales Director. Greig joined the director staff at RPM Technik alongside founding Director Ollie Preston and fellow Director Darren Anderson.
Greig’s introduction to the staff a decade in the past was key to the evolution of the gross sales aspect of the enterprise. “We began again in 2012, with a really targeted workshop staff and an rising gross sales division. With the workshop staff setting such exceptionally excessive requirements for making ready gross sales automobiles, it was truly actually arduous at first. I discovered patrons didn’t know sufficient about who we have been or how we got here to be promoting Porsches. Finally although, with militant consistency for each consumer service and car high quality, our popularity grew”.
RPM Technik now sells round 130 used Porsche fashions per yr, with a powerful bias in the direction of the GT mannequin ranges. With the Hertfordshire-based outfit being a market chief in constructing and organising Manthey Racing Porsche fashions, being Europe’s main provider of Floor Transforms ceramic brake upgrades and having a prolific popularity for upgrading GT3, GT4 and RS fashions, it’s a synergy that makes a complete lot of sense.
With homeowners at all times concerned with sampling totally different flavours of Porsche, with the ability to present their purchasers with an unbiased opinion on which automotive could also be the most suitable choice to go along with subsequent completely goes in opposition to the grain of the old- common gross sales strategies of promoting what’s within the showroom. It’s a core precept that, while providing nearly zero short-term profit to the enterprise, provides new purchasers the assumption that the gross sales staff’s actions converse louder than phrases. We provides you with one of the best recommendation and ultimately we are going to do enterprise collectively, whether or not that’s on this sale or on one in eight years’ time!
The RPM Technik gross sales staff was bolstered by the hiring of Alex Cooper three years in the past, which is an attention-grabbing story in itself. Alex, a lifelong fan of something Porsche, had at all times dreamt of working with the model and approached Greig 4 years previous to becoming a member of the squad. Again then, Alex was one of many UK’s main gross sales guys within the Fiat world, studying his craft and proving very profitable, nevertheless his expertise in larger worth gross sales was nearly non-existent. Alex reminisced, “After I first met Greig, Darren and later Ollie, I knew right away I needed to work with them, and while I used to be desperately dissatisfied after I didn’t get the job the primary time round, their recommendation was actually helpful”.
The RPM Technik director staff might see the expertise Alex had however needed him to realize some extra expertise and have been impressed when, 4 years later, after a profitable stint working for Mercedes in Tub, Alex returned for a job interview. “Clearly he landed the job on benefit, however his dedication to following our recommendation was refreshing to see at the present time”, beams Darren Anderson, Industrial Director. “To have such power in depth throughout the gross sales staff, simply as we’ve got within the workshop staff, is crucial, particularly as we appear to be getting busier month on month”.
RPM Technik’s well-established gross sales mannequin that gives a protected and safe ‘Sale or Return’ mechanism for purchasers to promote their Porsche is simply rising in popularity. When consigning your automotive with them, it not solely will get marketed and bought on the appropriate value, however each the proprietor and purchaser should buy or promote with a very clear conscience that the automotive has been ready to RPM Technik’s exacting requirements, and could be pushed as Porsche supposed.
Greig recounts, “A couple of years again, a number of the ultra-high-value automobiles have been purchased and tucked away
as pure investments which is honest sufficient, however we’ve got seen a radical change in our purchasers shopping for automobiles to make use of them. It’s incredible to see, and means the core mantra of prepping the automobiles correctly that we instilled years in the past now actually involves the forefront. I could be snug that the Porsches we promote are so nicely ready that some purchasers have collected and brought them straight to the Nürburgring from the showroom for 3 days on observe with full confidence. That place takes no prisoners, so we should be certain that our automobiles not solely look fairly on handover, however extra importantly, they’re mechanically prepared to bounce all day on observe”.