September 29, 2023


Embarking on a groundbreaking journey, British-Moroccan electrical car (EV) startup, Atlas, is all set to make historical past by introducing Africa’s very first EV, infused with the essence of Moroccan design and identification. Scheduled to begin manufacturing in 2026, this thrilling enterprise is already producing buzz with a fascinating teaser sketch revealing a compact SUV silhouette for the yet-to-be-named mannequin.

Based by the dynamic duo of Mohammed Yehya El Bakkali (CEO) and Senhaji Hannoun (CTO), and fueled by substantial non-public funding, Atlas boasts a London-based headquarters, whereas the EV itself will likely be fully manufactured in Morocco. With the upcoming announcement of an advisory board, the visionary founders are decided to make a mark out there, guided by a transparent imaginative and prescient of learn how to showcase the Moroccan-built EV.

To make sure a seamless growth course of, the Atlas EV will leverage “confirmed EV structure from a longtime OEM,” though the OEM stays undisclosed. By incorporating off-the-shelf elements wherever doable, Atlas goals to restrict analysis and growth prices to a mere 5% of the overall funding. Alongside the cost-effective labor in Morocco, this technique paves the best way for an EV that guarantees an extremely reasonably priced worth level.

Atlas plans to launch the EV in Europe, the Center East, and Africa by 2027, with a world rollout following go well with. Nevertheless, their ambition stretches past EVs themselves. The corporate envisions investing in battery expertise, charging infrastructure, and groundbreaking “superior, range-enhancing expertise” to form the way forward for sustainable transportation.

Because the world eagerly awaits the debut of Africa’s pioneering homegrown EV, Atlas stays steadfast in its mission to revolutionize the electrical car panorama. This visionary endeavor guarantees to rejoice Moroccan ingenuity and design whereas making eco-friendly mobility accessible to the plenty. With Atlas main the best way, the way forward for EVs in Africa and past seems brighter than ever earlier than.

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