Mercedes Anticipated to Finish EQ Branding on Electrical Fashions by 2024

  • Mercedes-Benz is predicted to cease utilizing EQ branding on new EVs by 2024, based on a report in the present day from the German publication Handelsblatt.
  • The paper cites unnamed sources at Mercedes who declare the branding will grow to be redundant with the change to electric-only fashions.
  • We reached out to an organization spokesperson to substantiate the report, however they’ve but to reply to our request for remark.

It is at the moment fairly straightforward to establish an all-electric Mercedes-Benz mannequin from a gasoline-burning one. Not solely does the previous characteristic aerodynamically optimized, albeit blob-like, bodywork, nevertheless it additionally bears a badge with the prefix EQ. By the top of subsequent 12 months, that can now not be the case for Mercedes’ new EVs, based on a report in the present day by the German every day newspaper Handelsblatt.

The inside track, which has now been picked up by quite a few media retailers, is predicated on sources inside the firm who declare the EQ branding will grow to be redundant as soon as Mercedes switches to an electric-only lineup. It is smart. For instance, there might be no want for an electrical model of the S-class to be referred to as the EQS when there isn’t a gas-fed S-class.

After all, Mercedes’s full adoption of electrical fashions will nonetheless take a while, so we do not anticipate to see a full eradication of the EQ subbrand for some time. As an alternative, we imagine new electrical fashions will start adopting conventional nameplates inside the subsequent couple of years or in order their present combustion-powered counterparts end out their present generations.

We reached out to a Mercedes-Benz spokesperson to substantiate the report in regards to the firm’s plans. We now have but to listen to again, however we’ll replace this story if we do.

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