How Hyundai Turned One Of Our Favorite Automakers

Think about if, 10 years in the past, somebody had stated to you, in a decade’s time, the automotive producer you’d most admire can be Hyundai. You’d giggle your self clear out of your Recaro.

The one method your previous self might see that fanciful assertion being true – that the Korean maker of atypical economic system hatchbacks (with solely a lightweight dusting of rallying in its historical past) might go from Pony to thoroughbred in such a short while – is that if the world obtained an almighty shake-up.


Due to a world pandemic, an entire eradication of dignity in our world leaders and a few of our long-held human rights being in danger, it feels very very similar to a unique planet now than 10 years in the past.


But it surely’s not this cultural reset that has made us take a look at Hyundai otherwise. No, it’s Hyundai that’s modified dramatically, and the automaker was on this trajectory method earlier than such main world occasions pressured their method into our lives.


It was 2016, with the launch of Hyundai’s efficiency model, N, that set the tone for the corporate’s reinvention. And we weren’t ready. By no means.

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I coated the reveal of the primary N, the i30 N. It exhibits how little religion we had in Hyundai that I, essentially the most junior member of employees of the journal I used to be engaged on on the time, was despatched to see its unveiling. We thought we knew what was coming.


You see, we’d pushed Hyundai’s sister model’s efficiency mannequin, the Kia Proceed GT. This heat hatch was nicely balanced and peppy. It was good. However you didn’t need one.


There was the Kia Stinger, too. This automotive confirmed actual promise. It had the idea of an unimaginable performer, but it surely was completed with a mass-market glaze – the kind that leaves a bitter aftertaste within the mouth of automotive lovers.


So we knew what to anticipate from this new Hyundai scorching hatch. A sporty hatchback, however nothing that may fear a VW Golf GTI, and one thing that wouldn’t see the place a Renaultsport product had gone.

However boy had been we incorrect. The i30 N was a scorching hatch carried out proper. Made simply the way in which you’d need it. It was dripping with touches that might solely have come from individuals who love efficiency automobiles. At tick-over it sounded similar to a WRC automotive skulking round a service space. To me, the triangular brake mild screamed Manta 400 bonnet vent.


And it was engineered correctly. It had a limited-slip differential and a troublesome chassis. It gripped if you needed it to; it slipped if you didn’t. Your complete steering system was new as a result of the common i30’s wasn’t inflexible sufficient and didn’t present adequate really feel.

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That latter level isn’t the sexiest reality, however that’s the kind of in-depth and costly modification that hardly ever will get previous a automotive firm’s accountants. It exhibits how devoted Hyundai was to creating the i30 N a correct scorching hatch contender. Perhaps, even on the expense of any revenue. I’ve all the time assumed that Hyundai loses cash on the i30 N given it feels so exquisitely engineered.


It’s well worth the lack of revenue, although, as a result of the i30 is the muse of the N model. If it wasn’t as robust, if it was, say, just like the Kia Proceed GT, then we wouldn’t be applauding it now.

The i30 N was the spark that made us all flip our heads east and take note of Hyundai. The Kona, Veloster and i20 have all obtained the N therapy with a lot the identical success as the unique.


Then there are the non-performance Hyundai fashions that we simply can’t take our eyes off. The Ioniq 5 could be an electrical hatchback – an enormous one at that – but it surely seems prefer it needs to be restricted to a slowly rotating turntable – it’s too futuristic to be a automotive you possibly can simply purchase. Hyundai’s van, the Staria, is equally mystifying. Each are stop-you-in-the-street beautiful… a hatchback and a van.


Then we get onto Hyundai’s precise idea automobiles and prototypes. These types of automobiles, fanciful never-going-to-make-it-to-production machines, are hardly ever thrilling. Usually great wanting, undoubtedly, however they’re often designed to be exhibited at stale motor exhibits. Their sole function to boast about spurious new know-how and get business and design guys scorching underneath their indoor scarves.


Hyundai didn’t get that memo. The Korean model’s ideas need to present us – individuals who truly purchase and love automobiles, not business design varieties and futurologists – the place the corporate is heading. Hyundai’s prototypes typically have the whiff of burnt rubber about them, brilliantly so.


To showcase its future drivetrains, Hyundai has stuffed its electrical motors into radically redeveloped Velosters to make not one, however two mid-engined, rear-wheel drive observe automobiles within the type of the N ETCR and the RM20e. The latter has over 800hp.

One of many firm’s most weird creations is the iMax N, a high-performance drifting eight-seater van. Somebody at Hyundai is a Dajiban fan, clearly.


Then there’s the extra sedate, however no much less charming, Grandeur restomod that Hyundai made in 2021. An authentic Grandeur saloon, however with the sheen, class and matrix lights from a Eighties imaginative and prescient of the long run. It’s retro with out seeming gaudy, celebratory with out being consideration looking for, and humorous with out being a joke. It’s completely judged.

Regardless of these triumphs, Hyundai has managed to outdo itself just lately. In early 2022, it launched two ideas that harness new-world tech and unleash it in a method that appears to have – if we didn’t know higher – Speedhunters approval stamped throughout it.


First is the RN22e, basically an N model of Hyundai’s swooping Ioniq 6 saloon. In true loveable N-style, it’s in mild blue, has loads of energy (569hp) from two electrical motors, one for every axle, and torque vectoring on the rear. It’s the way in which it seems that’s most astounding, although. There’s by no means been a GT3 race automotive created from a saloon, as a result of that may be absurd. However it could look unimaginable and we all know that as a result of that’s precisely what the RN22e seems like. Huge wing, big diffuser, broad stance, blistered arches and all the pieces.

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One of the best of those two ideas, nonetheless, is the N Imaginative and prescient 74. It combines the retro styling, excessive efficiency and sheer joyous angle of all of the Hyundai ideas we’ve touched on and stuffs these attributes right into a wild, wedge-shaped bundle.


The idea for the N Imaginative and prescient 74 is a Hyundai Pony Coupé idea designed by Giorgetto Giugiaro for the Turin Motor Present of, sure you guessed it, 1974. An up to date, modernised and electrical model of this crisp coupé would have been pretty. It will have gotten us speaking and sharing a number of pics on-line, simply because the Grandeur restomod did.


However Hyundai didn’t go away it there and boy are we grateful. It took the ’70s idea and did what, nicely, any of us would do to it. What we’d do to it if we had a vast price range and the precise mixture of reverence and disrespect for the corporate’s heritage.

The N Imaginative and prescient 74 has a Seventies Group 5 silhouette-style physique package. Massive broad field arches that end abruptly on the doorways to go away gaping cooling holes fore and aft. Its wheels are like a cleaned-up model of the turbofans discovered on a Trans Am Audi 200 Quattro, large and easy. And, so it doesn’t merely hark bark to race highlights from the previous century, it has a large trendy aero bundle, together with a wing, diffuser and splitter.


Why it wants fairly a lot downforce is perplexing, as a result of the official photos present it being backed into corners, sideways, nicely earlier than any apex. I do know the photographs should not actual, simply digital renders, however pics like this present Hyundai’s intent. That is the way it needs you to see its automobiles, at full reverse lock. That’s one other factor about Hyundai you must admire.


Hyundai appears decided to show that the long run, V8 and petrol-less, will nonetheless be irresponsibly enjoyable. The N Imaginative and prescient 74 has two electrical motors, however not like the RN22e, they’re each for the again axle to make pulverising rubber a lot simpler. It’s hydrogen-powered too, our favorite ‘new’ type of propulsion. None of that prolonged cost time.


It appears as if there’s somebody like us – somebody with Eurobeat punctuated by 4A-GE induction noise continually enjoying in our heads – that’s making choices at Hyundai. Heck, a couple of particular person. It looks like there’s a group of people that actually love automobiles there.


That’s why I love Hyundai proper now. Every one in every of its ideas or efficiency automobiles feels as if one in every of your automotive mates is behind it. You half anticipate that every new automotive shall be unveiled in the identical method a good friend would announce after they’ve purchased, made or carried out one thing foolish. Reasonably than a pompous PDF press launch, you’d get a WhatsApp with a pic and a easy ‘examine this out’.

Will Beaumont
Instagram: will_beaumont88

Images by Mark Riccioni
Instagram: mark_scenemedia
Twitter: markriccioni
[email protected]

Extra Photographs courtesy of Hyundai