September 29, 2023

I’ve been pondering again to one of many first choices that needed to be made when beginning our firm.
The title.
It’s clearly crucial so value taking time to contemplate it, as it will likely be an id that you’ll symbolize, and vice versa, for a while.  As your calling card it may say lots in regards to the firm and can give a sure impression to potential shoppers.  Though not the be all and finish all, it may make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the business you’re in or taking the other method and going towards conference for the sector, must be thought via.
Like everybody within the place of naming their enterprise I went via a quantity thought processes and concepts.
I rejected using my title as a result of I used to be clear that the corporate ought to have an id of its personal and when individuals joined they’d affect the character via their involvement.  It could additionally be capable of keep on buying and selling with out me concerned if want be.  I additionally knew I needed a reputation that wouldn’t change into an acronym like BMW, nor simply letters with no that means.
One method I took was to consider what traits I consider it takes to succeed; willpower, ambition and drive. 

drive and determination

From first Emblem and enterprise card to present

The extra I considered it drive was clearly the apparent alternative, for certain the character facet, clearly automobile and automobile associated, and it’s what I like to do. Together with 99% of individuals concerned within the automobile design business.
As with lots of people over the previous few months I’ve been reassessing life and enterprise. An essential a part of that course of being listening to podcasts – particularly in the midst of the night time.  One specifically, The Futur with Chris Do, has been a serious supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from certainly one of his twitter posts – a possible chapter for his (properly value studying) e book ‘A Pocket Filled with Do’.

Now could be a time for focus and drive, as our firm passes via it’s twenty fifth yr, as a way to steer a transparent future path.

prime picture credit score – Chris Do – the futur