The brand new world design studio is near one of the essential and sophisticated mobility hubs on the earth, and within the coronary heart of “Silicon Seaside” – the trendsetting design, media, and expertise hotspot of Southern California.
From the official Press Launch:
The brand new studio, overlaying an space of about 16,500 sq. toes, is the most important of the three world Designworks studios together with areas in Munich and Shanghai. The construction and gear of the every of those amenities help the transformation from bodily to digital design and improvement.
With a mission to form the way forward for mobility, Designworks’ new studio will draw inspiration from this setting in its work on behalf of the BMW Group, and with purchasers from quite a few different industries starting from mobility and transportation to shopper electronics, charging infrastructure and inside areas.
As each a design studio and inventive assume tank Designworks identifies world developments and supplies inspiration within the fields of innovation, design, and sustainability.
Over the previous 50 years, Designworks’ capabilities and enterprise have expanded: from initially creating traditional clay fashions for car design to creating holistic mobility options that serve the entire ecosystem of city areas.
“Santa Monica is a take a look at mattress for the progressive and sustainable mobility options of tomorrow,” says Adrian van Hooydonk, Senior Vice President, BMW Group Design and a former Head of Designworks. “Designworks will generate worthwhile impetus, inspiration, and new concepts for the design of the BMW Group manufacturers proper right here.”
“Our new studio permits us to totally exploit the freedoms digitalization offers us,” mentioned the Head of Designworks, Holger Hampf. “Private interplay stays a focus, however we do work otherwise in Santa Monica: On this new workspace, our processes are geared in the direction of digital communication, and we’re capable of carry the outcomes of our work to life for purchasers in a completely new approach.
Integrating artwork and design to form the longer term
The mixture of artwork and design has historically performed a serious position in BMW Group Design’s inventive work. “Artists and designers alike are ahead thinkers who query the established order, velocity up the transformation and form the longer term,” says van Hooydonk, “– just like the artist Thomas Demand: He and I each share an intense curiosity in social and cultural developments that helps us assess how related our work is for the longer term.”
The extent to which artwork and design might be mutually inspiring was exemplified within the run-up to the presentation of the BMW Imaginative and prescient M NEXT in 2019.
Adrian van Hooydonk invited German artist and college lecturer Prof. Thomas Demand to {photograph} the Imaginative and prescient Car effectively prematurely of the official unveiling. Demand took detailed pictures of the BMW Imaginative and prescient M NEXT that captured the central concepts of the car in an inventive method, with out revealing the total design.
Designworks because the BMW Group’s inventive assume tank
As a BMW Group subsidiary, Designworks is concerned in lots of inner design tasks throughout the firm. Additional, the sharing of concepts and experience developed by means of the studio’s work with exterior purchasers from different sectors supplies an “outside-in” perspective which helps to tell and enrich the event of the corporate’s person centric method.
On this approach, Designworks developed two progressive seat research for the BMW model that mix sustainability with visionary design. In cooperation with start-ups, additionally it is experimenting with utterly new manufacturing strategies and environmentally suitable, recyclable supplies, resembling bacteria-based, plastic-free and non-animal textiles that give surfaces a high-quality feel and appear and supply excessive sturdiness.
The BMW M Hybrid V8 race automotive, which lately debuted on the 24 Hours of Daytona originated from Designworks. Its design combines conventional particulars with the expertise required for environment friendly efficiency on the racetrack.
The paintwork remembers the colours of traditional race vehicles and brings components of 5 many years of motorsports historical past into the current day.
For the newest Shopper Electronics Present (CES) in Las Vegas, Designworks created a particular app to accompany the presentation of the BMW i Imaginative and prescient Dee, a future-focused imaginative and prescient car that includes shade altering E Ink expertise.
The app allows customers to create a “digital twin” of the car in any shade or sample with their smartphone, and mission it just about onto any background, demonstrating how the idea may reside in the true and the digital worlds.
(Supply: BMW)
