Designing for a startup automotive firm
Posted by Mark Pritchard on 05 Jan 2023
Drive have been approached by Zenos Vehicles due to their expertise of designing for a startup automotive firm. Zenos Vehicles’ marketing strategy concerned the design and construct of a spread of automobiles. The E10 idea marked the end result of an intense design and growth interval. Drive and Zenos labored hand-in-hand to put down the muse for a “light-weight, reasonably priced, enjoyable to drive” automotive, that fitted a brand new vary of thrilling and accessible sports activities automobiles.
The brand new startup firm founders Ansar Ali and Mark Edwards, defined their distinctive market proposition with just a few key phrases that might outline their model. Drive needed to create a design language that might embody all of their aspirations, for a very new British sports activities automotive model. The E10 can be a mid-engined, carbon fibre tubbed automotive priced at lower than £25,000.
“Drive’s power was their listening, understanding and articulating the market and our sort of buyer wants – the best way they interrogated, challenged and interpreted them have been in alignment with how we noticed it.” Ansar Ali
A challenges in the course of the preliminary design course of was attaining the fragile stability between a pleasant, approachable look becoming the model values, with an exhilarating, light-weight monitor day automotive. With affordability in thoughts, Drive wished to spotlight the innovation of the carbon composite materials and mirror the intelligence of the styling. The break up of panels, wings and tub permitting ease of manufacturing and decrease restore prices in comparison with the only clam mouldings used on competitor merchandise. Drive’s designers, working carefully with engineers and composite producers Shiny Lite Buildings, developed the ultimate break down of components and assemblies.
The shut relationship between Drive and Zenos, and the openness of the administration staff have been key to make sure that the design and enterprise wants aligned at each stage of he mission.
The general public’s response to the automotive’s design was measured by the 40 deposits taken from clients earlier than that they had even seen it run. This justification of the product, solely raised the stress to ship on their promise to have the manufacturing mannequin prepared for January 2015. Drive and Zenos launched right into a fast manufacturing growth section delicate to the truth that the automotive’s look couldn’t alter considerably, however taking the chance to tune the automotive’s character and stability.
This section concerned working with suppliers on feasibility while making certain manufacturing prices have been stored on the right track retaining to the marketing strategy and funds. The key of the E10’s affordability relative to its efficiency, is off-the-shelf Ford elements engine, gearbox, and brakes. The revolutionary composite tub constructed from recycled carbon fibre that gives 70 per cent of the lightness and stiffness of pure carbon-fibre for a tenth of the price.
The inside’s design, constructed across the excellent driving positon, the standard of the panels and match needed to exceed what can be anticipated on the automobiles value level. This strategy noticed Zenos Vehicles has take greater than 110 deposits and a primary 12 months manufacturing run being roughly 70. For Zenos’s founders Ansar Ali and Mark Edwards, the E10 represents the end result of a dream.For Drive Design, it gives a cellular showcase for its design methods for startup firms looking for the form of collaborative, ground-up design strategy that solely Drive can ship.
“Drive utterly believed in and understood our imaginative and prescient proper from the start. They dedicated themselves in each respect to creating the design of the E10, and helped us ship a automotive that appears unbelievable, nice dealing with and properly engineered” Ansar Ali.The Zenos E10 mission is the essence of what we do at Drive. We work with shoppers, like startup Zenos, and assist them take their concept by to manufacturing while understanding the enterprise wants.
Zenos E10R Drive Version