Three-year-old automotive content material platform, CarExpert, has printed its video viewers figures for the primary time, revealing it was greater than double its nearest competitor over FY23 (Jul 2022 – Jun 2023).
CarExpert is embarking on a trial to increase its video content material into primetime TV, partnering with Higher Properties & Gardens to provide automotive segments which can air in Friday evening slots till the top of 2023.
“To be garnering greater than double the variety of views of opponents inside such a short while body is an incredible achievement. It testomony to our staff’s dedication to producing the highest-quality, unbiased and thorough automotive video content material”, says lead presenter Paul Maric.
“Past YouTube, our first two pilots with Higher Properties & Gardens have additionally confirmed winners, including greater than 1.3m viewers to our collective viewers. That is thrilling given the brand new monetary 12 months will see extra episodes of this system characteristic CarExpert content material, promising continued progress,” he says.
CarExpert says shoppers constantly watch greater than 330,000 hours of footage on its YouTube channel each month by way of a median of over 3m month-to-month views to this point in 2023.
The model says it now boasts extra video subscribers than any comparable Australian entity and finishes the Monetary 12 months with a very robust H2 the place it acquired 2.7x extra complete video views from Jan-Jun than its nearest competitor.
“For twelve months out of twelve, we’ve sat atop the charts and – the place others have stagnated – we’ve continued to develop at a quick fee, delivering document viewers to spherical out the monetary 12 months in June”, says Maric.
“It’s clear that we are actually the dominant voice with regards to new automotive recommendation and we’re trying ahead to extra progress within the coming 12 months.
