September 28, 2023

Utilizing a retromod Porsche 911 inside as the premise for the analysis, the group led by Charlotte Jones and Ian Callum recognized espresso pulp, eggshells, pink lentils, walnuts and rice as viable supplies for a automotive inside in 2030.

Callum SMS Interior Design Concept

The aim of the group was to establish recent sustainable choices that Callum’s prospects may benefit from sooner or later.

From the official Press Launch:

Meals waste

With 1000’s of tonnes of meals wasted day-after-day within the UK alone, CALLUM consulted with green-tech firm Ottan to find out essentially the most applicable supplies able to changing plastics but nonetheless assembly the rigorous design, environmental and engineering necessities of a automotive.

Options recognized that would meet the temperature and put on specs included adopting eggshells blended with resin to create a easy, opaque materials with both a shiny or matt floor. Utility examples embody the trim encompass for the window switches.

Callum SMS Interior Design Concept Eggshell

By including walnut shells to the eggshells, the recycled content material of Ottan’s materials will increase to 84 per cent from 78 per cent.

Outdated rice or lentils could be became a easy translucent materials, supreme for illuminated areas of the automotive corresponding to lamp covers or illuminated switches. As a flame-resistant various, espresso pulp might change conventional plastics for shiny, ornamental trim corresponding to dashboard inserts.

Eager to display that sustainable supplies can nonetheless supply vivid colors, CALLUM recognized purple carrot pulp that produces a mulberry-like color for trim elements. Tree leaves could be recycled right into a darkish, easy floor providing an alternate pure end to wooden veneers for the centre console or dashboard.

Clothes waste

With seats requiring a mix of damage resistance, consolation and color fastness, CALLUM opted for preloved supplies that may normally go to landfill.

“All over the world, we devour roughly 62 million tonnes of textiles a 12 months and round 87 per cent of the whole fibre enter used for clothes is both landfilled or incinerated,” says CALLUM’s head of supplies and sustainability, Charlotte Jones.

Callum SMS Interior Design Concept Planq

“Corporations corresponding to Planq take denims, then shred and press them with potato or corn starch to create a tough veneer that might be used for seat shells or sprint centres.

The SMS design examine was created by CALLUM as an instance that there’s one other approach, and we are able to help producers and suppliers establish engineered options that finish shoppers are more and more in search of.”

Plastic waste

The seat centre facings within the CALLUM design examine use Camira, a cloth made out of marine plastic waste corresponding to polyester, while the bolster surfaces are lined in Féline, a comfortable materials produced from PET bottles.

Callum SMS Interior Design Concept Feline FeltEvery presents no weight penalty, one other issue thought-about for the restomod upon which the examine relies, and crucially every could be recycled once more if wanted.

For the carpet, Jones proposes Econyl, a cloth that makes use of nylon carpets or fishing nets to create a brand new hard-wearing cloth.

Callum SMS Interior Design Concept Econyl

While SMS is an idea, CALLUM chosen supplies which have the meet or have the potential to satisfy automotive necessities and be manufacturing possible by 2030 – the subsequent step is to trial the supplies in upcoming initiatives. Demonstrating the relevance of its sustainability research, CALLUM has already engineered a hemp/flax composite choice that patrons can now choose on its newest undertaking, the Barq EV scooter.

Callum SMS Interior Design Concept Flax Composite

“Extra of our prospects are beginning to consider sustainable initiatives and put an emphasis on the round financial system. With others, we would nudge them down that path, highlighting the enterprise advantages of constructing a extra sustainable alternative,” added CALLUM co-founder and design director, Ian Callum.


CALLUM is a design and engineering enterprise creating bespoke and limited-edition merchandise.

CALLUM is concentrated on design, way of life and journey, taking over initiatives that intrigue, excite and inform a narrative. It’s a collaboration of proficient people with expertise throughout artwork, audio, automotive, trend and motorsport manufacturers.

Nimble and agile, CALLUM produces beautiful design supported by high quality execution, with its 20,000ft2 Warwick facility housing the newest know-how to ship design, prototyping, machining and trim providers.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which incorporates the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Kind, F-PACE, XJ and the World Automobile of the Yr Award-winning I-PACE, amongst others.