Bridgestone has change into the official tyre companion of the 2023 EV Rally.
The five-day, 1,200-mile ‘e-Rally’ will function 50 electrical autos stopping off on the 5 capital cities between July 3-7 and Bridgestone has agreed to be an official sponsor for the primary time.
The EV Rally will soak up EV cost factors and hubs, clear power tasks and iconic landmarks, at key places, or checkpoints (CPs).
The occasion will give Bridgestone the chance to exhibit its modern Enliten know-how and EV Prepared merchandise equivalent to its new Turanza 6 tyre and Duravis Van.
Bridgestone claims its new Turanza 6 tyre is completely suited to hybrid and electrical autos, serving to to optimise their efficiency.
This consists of low rolling resistance to avoid wasting battery life and tackle vary nervousness considerations, glorious management to deal with EV-specific driving-related points, larger put on tolerance to fight tyre put on as a result of elevated weight and better torque, and decreased noise for driver consolation owing to the close to non-existent engine noise of EVs.
“We couldn’t consider a extra acceptable or related occasion to companion with than the EV Rally, as we make a long-term pledge to the surroundings and sustainability to earn the belief of future generations,” stated Bridgestone’s North Area Vice President Andrea Manenti.
“As a part of our dedication to assist form a sustainable way forward for mobility, we’re investing to make electrical mobility extra environment friendly and accessible to drivers and fleets and the EV Rally is an excellent marketing campaign which shares our sustainable philosophy.
“We might be pioneering our premium, ‘EV prepared’ tyres and can exhibit their worth to an enormous viewers over 5 thrilling days.”
Colin Boyton, EV Rally Occasion Supervisor added: “We’re delighted that Bridgestone has joined us this yr because the official tyre companion. It provides a complete new strand to the messaging and narrative that we are able to talk whereas the rally is dwell.
“A lot is made concerning the vary, the modern know-how within the autos and charging infrastructure. However what generally will get misplaced is the opposite key components and components that make EVs the best selection, by way of effectivity, and tyres are a giant a part of that. Along with Bridgestone, we purpose to showcase simply that.”