Alaska Airways Launches Digital Bag Tag Program, First within the U.S.

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Picture: Alaska Airways (Getty Pictures)

Alaska Airways hopes to supply all its passengers the chance to skip the road on the baggage test counter. The airline is now the primary in america to launch an digital bag tag program. Alaska can be using software program and {hardware} from a Dutch firm known as BAGTAG. Several major international airlines, reminiscent of Lufthansa, KLM and China Southern, at the moment use BAGTAG’s digital bag tag know-how. However will it grow to be broadly adopted right here within the U.S.?

According to an Alaska Airlines press release, the service is sending out 2,500 BAGTAG units to its Mileage Plan members this week to trial the system. Choice was proven to elite-status members who utilized for this system, traveled with the airline up to now 12 months and checked at the least one bag. The three-by-five-inch units are connected to baggage with an built-in zip tie. Digital bag tags are up to date with flight info throughout check-in by means of the Alaska Airways smartphone app. This implies there isn’t any want to attend at a test counter or cease at a pc kiosk on the airport. Simply drop off your bag on the designated location with an activated and up to date bag tag.

Alaska Airways launches digital bag tag program

“The very last thing our visitors wish to do is stand in line,” mentioned Charu Jain, senior vice-president of merchandising and innovation for Alaska. “With the addition of the Alaska Airways digital bag tag, our visitors can full virtually all of their check-in duties – from the consolation of their house, at work or on the best way to catching their flight.”

Alaska estimates that the digital bag tag system will lower the time that passengers spend in airport lobbies by 40 p.c. The airline additionally claims that the BAGTAG units don’t should be charged or fitted with a substitute battery. Allegedly, Alaska workers examined the system’s sturdiness by working it over with a truck.

Alaska Airways’ digital bag tag units can be accessible for buy in 2023 and can work on all Alaska Airways marketed flights operated by Alaska Airways, Horizon Air and SkyWest Airways. The retail value has but to be revealed however is estimated to be round $70 primarily based on the price of the usual BAGTAG system. Whereas the comfort provided could be very interesting, I’m a bit skeptical, particularly if Alaska could be the one service I might use the digital bag tag with. If all the main U.S. airways used the system, I wouldn’t hesitate to purchase one as a reasonably frequent flyer.