September 29, 2023


Jaws dropped when Toyota pulled the covers off of the Prius Prime plug-in hybrid and its customary Prius sibling firstly of the 2023 mannequin yr. The all-new Prius’ radically streamlined design reworked it from one of the vital awkward-looking automobiles available on the market to an authorized head-turner. Not solely did the Prius get a whole makeover, however the Prius Prime plug-in hybrid (PHEV) additionally encompasses a massively upgraded powertrain. Its fuel four-cylinder engine and two electrical motors now mix for 220 horsepower, up by 99 horses over the earlier Prime. Regardless of being noticeably faster than its predecessor, the 2024 Prius Prime additionally extracts 19 extra miles of electric-only driving vary from its battery. With the newest Prime, Toyota allowed the Prius to deal with extra than simply effectivity, turning the plug-in hybrid into a classy assertion with respectable efficiency.

What’s New for 2024?

After a significant redesign for 2023, the Prius Prime enters 2024 fully unchanged.

Pricing and Which One to Purchase


$34,000 (est)

$37,000 (est)

XSE Premium

$41,000 (est)

The Prius Prime now is available in SE, XSE, and XSE Premium grades, all of which replicate the mannequin’s newfound athleticism. We would decide the XSE, because it comes with gadgets comparable to keyless entry, an energy tailgate, an auto-dimming rearview mirror, and heated entrance seats. In fact, these XSE goodies are an addition to the 8.0-inch touchscreen infotainment system, a heated steering wheel, blind-spot monitoring, adaptive cruise management, lane centering, and automated high-beam headlights that every one come customary.

Engine, Transmission, and Efficiency

All Prius Prime fashions include a 160-hp 2.0-liter fuel engine that pairs with two electrical motors: one which powers the drive wheels and one other that controls a planetary gearset to mete out the fuel engine’s grunt in a way that resembles a belt-driven constantly variable automated transmission. The result’s 220 horsepower–extra horsepower than a base Mazda 3, a Honda Civic Si, or the Subaru Impreza. What a time to be alive. At our take a look at monitor, the Prius Prime hit 60 mph in 6.7 seconds when utilizing each its gasoline and electrical motors collectively; when powered by solely the electrical motors, it wanted 11.2 seconds. The Prius Prime is a front-drive-only affair; nonetheless, Toyota could supply all-wheel-drive as an extra-cost merchandise. If that is so, then count on a so-equipped Prius Prime to incorporate a further electrical motor that solely powers the automobile’s rear axle.

Vary, Charging, and Battery Life

A lithium-ion battery pack offers the Prius Prime an electrical driving of as a lot as 44 miles. Throughout our testing of an XSE mannequin, we managed 33 miles of freeway driving on our 75-mph freeway gasoline economic system route earlier than the battery depleted and the gasoline engine needed to step in. Including a cost to the Prius Prime’s battery is simple, although, due to roof-mounted photo voltaic panels that recharge the pack when the automobile’s parked. Take the Prius Prime out for a drive and people photo voltaic panels ship energy to accent gadgets, such because the air-conditioning system. Alas, these photo voltaic panels should not obtainable on the lower-end SE and XSE trims.

Gasoline Financial system and Actual-World MPGe

When counting on each its electrical motors and four-cylinder engine for motivation, the Prius Prime is rated by the EPA for 50 mpg metropolis and 47 mpg freeway. In our testing, we recorded 46 mpg freeway. For extra details about the Prius Prime’s gasoline economic system, go to the EPA’s website.

Inside, Consolation, and Cargo

The Prius Prime’s insides are as good-looking because the automobile’s outsides. Sharing design cues with the bZ4X electrical SUV, the Prime’s cabin encompasses a stylish wraparound sprint match with a sizeable center-mounted infotainment display screen. Gone is the center-mounted gauge cluster of Priuses previous. As a substitute, the 2024 mannequin encompasses a cluster mounted immediately in entrance of the driving force. Moreover, the Prime sees its shifter transfer from the sprint to the middle console. We discovered the driving force’s seat to supply simply sufficient headroom, however the backseat’s low roof leaves much less room for heads.

Infotainment and Connectivity

An 8.0-inch touchscreen infotainment system comes customary on Prius Prime SE and XSE fashions, although a big 12.3-inch unit is optionally obtainable on the latter. The large-screen system comes customary on the top-of-the-line XSE Premium, as does a premium JBL audio system. No matter trim, each Prius Prime consists of six USB-C ports and wi-fi Android Auto and Apple CarPlay compatibility.

Security and Driver-Help Options

Toyota suits the Prius Prime with a number of customary driver-assistance applied sciences; nonetheless, gadgets comparable to a surround-view digicam and entrance and rear parking help programs are non-compulsory. For extra details about the Prius Prime’s crash-test outcomes, go to the Nationwide Freeway Visitors Security Administration (NHTSA) and Insurance coverage Institute for Freeway Security (IIHS) web sites. Key security options embrace:

  • Commonplace automated emergency braking with pedestrian detection
  • Commonplace lane-departure warning with lane-keeping help
  • Commonplace adaptive cruise management

Guarantee and Upkeep Protection

Toyota’s guarantee protection matches up with the plans supplied by a lot of its competitors, even outdoing some rivals by together with two scheduled upkeep visits throughout the first two years of possession.

  • Restricted guarantee covers three years or 36,000 miles
  • Powertrain guarantee covers 5 years or 60,000 miles
  • Hybrid elements are lined for 10 years or 150,000 miles
  • Complimentary upkeep is roofed for 2 years or 25,000 miles
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2023 Toyota Prius Prime XSE

Automobile Kind: front-engine and front-motor, front-wheel-drive, 5-passenger, 4-door hatchback


Base/As Examined: $36,695/$37,120

Choices: Supersonic Pink paint, $425


DOHC 16-valve 2.0-liter Atkinson-cycle inline-4, 150 hp, 139 lb-ft + 2 AC motors, 161 and 94 hp (mixed output: 220 hp; 10.9-kWh lithium-ion battery pack, C/D est; 3.5-kW onboard charger)

Transmissions: constantly variable automated


Suspension, F/R: struts/multilink

Brakes, F/R: 12.0-in vented disc/11.0-in disc

Tires: Michelin Primacy All Season

195/50R-19 88H M+S


Wheelbase: 108.3 in

Size: 181.1 in

Width: 70.2 in

Peak: 56.3 in

Passenger Quantity, F/R: 53/39 ft3

Cargo Quantity, Behind F/R: 27/20 ft3

Curb Weight: 3536 lb

C/D TEST RESULTS (Electrical/Hybrid)

60 mph: 11.7/6.5 sec

1/4-Mile: 18.7/15.1 sec @ 75/94 mph

100 mph: 17.0 sec

Outcomes above omit 1-ft rollout of 0.6/0.3 sec.

Rolling Begin, 5–60 mph: 11.2/6.7 sec

Prime Gear, 30–50 mph: 4.6/2.9 sec

Prime Gear, 50–70 mph: 6.9/4.1 sec

Prime Pace (gov ltd): 112 mph

Braking, 70–0 mph: 179 ft

Roadholding, 300-ft Skidpad: 0.84 g


Noticed: 49 MPGe

75-mph Freeway Driving, EV/Hybrid Mode: 101 MPGe/46 mpg

75-mph Freeway Vary, EV/Hybrid mode: 33/480 mi


Mixed/Metropolis/Freeway: 48/50/47 mpg

Mixed Gasoline + Electrical energy: 114 MPGe

EV Vary: 39 mi


Extra Options and Specs

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